Short-term rental reviews are not really about cleanliness in the abstract. They are about whether a guest can tell that someone else was there yesterday. A hair in the shower, a coffee ring on a nightstand, or a bin that was emptied but not wiped will cost a rating that a slightly dusty ceiling fan never would.
That is why turnovers should run on a checklist built for the specific property rather than a generic cleaning list. Every unit has its own weak points: the sofa bed nobody remembers to check, the second bathroom guests use once, the balcony that collects sand, the coffee machine that has to be emptied and refilled.
Consistency matters more than intensity. A guest arriving in week nine should find the mugs in the same cupboard, facing the same direction, as the guest in week one. Photographing the finished unit at handover is the cheapest way to enforce that, and it gives the owner proof of condition if a guest later claims otherwise.
Reporting is the half that most cleaners skip. If a towel is stained, a remote is missing, or the supply of coffee pods is down to two, the owner needs to know that day, not when the next guest complains. A cleaner who texts you a photo of a chipped plate has saved you a review.
Finally, build the turnover window into your listing rather than hoping it fits. Same-day checkouts and check-ins are normal on the Florida coast, but they need a crew that is booked to the actual check-in time and staffed to finish it, not one squeezed between two other jobs.